Banner Health - Tucson, Arizona
"Healing Space" Rebrand Launch
PROJECT LEADS: PEGGY NORTHROP AND REDBIRD GROUP
Our resident Editor-in-Chief Peggy Northrop worked closely with Redbird Group to design and execute a print magazine as a cornerstone for the commemoration of the new Banner Health building opening at the University Medical Center in Tucson, Arizona. Peggy and Redbird developed and led the execution of the editorial concept, design, writing, editing and photography.
The goal of the project - beyond opening a new, pristine healthcare facility with cutting-edge technology and equipment - was to celebrate the people who provide groundbreaking care to the community of Tucson by highlighting the faculty, staff and patients who are the heart and soul of the entire system.
With a tight timeline but boundless passion, Peggy and Redbird partnered with the Banner Tucson marketing team to rapidly create a print magazine and produce an anthem video for the hospital's official opening. The team wrote powerful stories about doctors, volunteers and patients and captured the spirit of Tucson through scenes inside and outside the hospital.
On the night of the hospital grand opening, hundreds of people gathered to tour the new building and celebrate its impact on the Tucson community. Each person received a copy of "Healing Space" magazine, and a wall-to-wall crowd welled with pride (and at times, tears) as the video played to celebrate all the work and love that led up that opening night.